Connected Cup
Writing copy that intrigues and converts
Users can tell within 10 seconds if they’re into you or not. Too wordy? They’re flipping to the next site. Too pushy? They’re never coming back. Knowing your audience and brand is key to capturing hearts.
Connected Cup
An innovative digital platform that creates and upholds a peer community of helping professionals.
Designed to empower through connection.
Turning a vague idea into a warm cup of community.
What do you get when you pair 5 nonprofits, 1 grant, and 1 vague idea?
A little chaos and a lot of creativity.
I was hired to turn an idea into an operational brand. I crafted the comprehensive Connected Cup experience, including the website, copy, email marketing campaign, and promotional video.
Plug In. Fill Up.
Setting the stage for Connected Cup.
Refuel with Connected Cup
In collaboration with our graphic designer, I created Connected Cup’s brand standards and usage guidelines
